y luv

1 Oct

Today’s Indie: Driftin / Y Luv

‘time was moving like it will often do’

Soothe / Y Luv

‘soothe my soul / with your eyes’

Los Angeles’ Y Luv released their new EP this morning, It Doesn’t Have to Make Sense. I have been transfixed with the indie rock/pop quintet originating from USC since I came across their song Keep it Rolling earlier this year, but it wasn’t until several solid plays of today’s EP that I have been able to pinpoint why: Y Luv has provided me with a version of emo for grown ups, delicious pop for a more educated palate.

When I listen to their music at present, I feel like I did when listening to a lot of pop songs I liked during the late 90’s and early 2000’s, songs that no longer have pull on me, but once carried great weight. They carry weight; they have captured some kind of sound in this music with its pulse and pulling vocals that has me reliving the heart wrenching intensity of first heartbreak, the stop the world feelings of first love. Not an easy feat. #indie/tory


3 Responses to “y luv”

  1. Annoyed October 1, 2012 at 5:25 pm #

    its a quintet

  2. juanfer October 4, 2012 at 5:10 pm #

    i feel the same way when i hear this .. awesome ! thanks for posting

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